Veganuary 2025: Celebrating 11 Years of Going Vegan with New Products, Campaigns & Big Wins

It’s the 11th year of Veganuary. Established in 2014 by UK-based non-profit founders Matthew Glover and Jane Land, the campaign aims to promote and educate people about veganism for the month of January and beyond. 

In 2024, 1.8 million people worldwide received Veganuary’s resources, and 17.5 million coaching emails were sent. The purple sweet potato was the 2024 Vegetable of the Year, and over 2,100 new vegan menus and products were launched. Some of them include Ben & Jerry’s Strawberry Cheezecake, Burger King's Vegan Royale, and Greggs' Vegan Sausage Roll. In the UK, Beyond Meat celebrated the launch of its plant-based pepperoni at Pizza Hut, while Costa Coffee joined forces with BOSH!

Meal kit delivery service Planthood, specializing in plant-based, chef-prepared meals has seen a 500% increase and gained wider recognition after securing investment on the television show Dragons' Den.

So, welcome 2025! We’re excited to see what you bring to the table. For at least this month, you, your friends, partner, family, or kids can try going vegan and see how it works. We are by your side.

New vegan items, exciting collaborations with major chains, plant-based versions of beloved cheeses, and partnerships for markets, schools, and online shopping—all designed to help you pledge to Veganuary! Curious about where to find, buy, or try vegan items in the UK? Here’s a not-so-complete list (we’d love your additions!):

• Tortilla’s Beyond Steak Chimichurri Burrito

  
  

• Starbucks' Spicy Falafel Pocket

  
  

• Ben & Jerry’s Bohemian Raspberry Ice Cream

  
  

• Greggs' Spicy Vegetable Curry Bake

  
  

• M&S Plant Kitchen – New additions include Vegan Garlic & Notzarella Flatbread, alongside their existing favorites like Mushroom Spaghetti Bolognese, BBQ Veggie Pizza, Smoky Mature (Cheddar Cheese), and Salted Caramel and Biscuit Ice Cream.

  
  

• Beyond Meat launches Smash Burgers, now available at 520 Tesco stores nationwide.

  
  

• This Isn’t Chicken adds two new products: Kyivs and Frozen Wings.

  
  

• Aldi UK announces its largest-ever Veganuary range, featuring Kimchi Kofta, Plant-Based Egg, Gut Health No Chicken BBQ Smash Burgers, and more.

  
  

• Lidl aims to grow plant-based options to 25% of total protein sales by 2030. To meet this goal vegan burgers, sausages, mince, and nuggets have been introduced under its own Vemondo Plant! Range.

  
  

• Tofoo Co also announced four new products Stir Fry Block seasoned with soy and ginger Veggie Balls packed with vegetables and Italian spices Sweet Chili Cubes in a sticky marinade Crispy Tofu Dippers nugget style snacks.

  
  

• Redefine Meat, a plant-based meat label, partnered with U.K. schools and online grocery retailer Ocado. Events include launching their Brighter Burger on school menus across the U.K.

Check Out Our Other Articles